The Iris logo alongside blue and purple lines that are connecting together
Iiris
Iiris
Enabling more meaningful and valuable connections
Client
Informa
Sector
Digital Services
Discipline
Brand Identity
Motion Design
Contributors
Kirsty Tavendale
Vicky Young
Russell Holmes
The Challenge
For years, Informa brands have been creating meaningful and valuable connections with audiences. Years and years of valuable knowledge, insight, and data not being properly utilised.
The Solution
IIRIS provides instant access to a wealth of audience data that grows with each and every interaction. As a B2B customer insights platform, IIRIS makes it easier to identify, understand and create connections with audiences.
A number of spreads from the IIRIS brand guidelines laid out evenlyBranded IIRIS business cards, with blue and purple lines connecting
An image with the text "Creating greater meaning and value" on the left and an orb made with blue and purple lines.
An image with the text "Nurturing more valuable connections" on the right and blue and purple lines on the left.
An image with the text "A Future powered by connections" on the left and an image interacting with blue and purple lines.
A diagram showing the steps of IIRIS. From Learning to Nurturing to Connecting and final to Evaluating
Two IIRIS branded events boards, one navy background and one white background
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