DNAir is pioneering the use of airborne environmental DNA to capture the biological fingerprints of life all around us. The brand needed to communicate a more expansive purpose, appeal to a global and multidisciplinary audience, and establish a clear position within the fast-growing NatureTech landscape.

The solution presents DNAir as a future-focused brand, using the logo mark as a window to survey and capture environmental data. The rebrand reframed the company as a global leader in biodiversity intelligence, enabling them to communicate scientific precision and environmental impact with clarity and confidence.